Journal #10

In Joe Lazauskas’ article Why ‘Depth Not Breadth’ Will Be the Rallying Cry of Content Marketing in 2015 he talks about how all these different measures we use today to figure out the amount of ‘engagement’ on a post or website isn’t perfect. The number of unique visitors, the total time spent reading, the number of shares, likes and comments are all things that people use to measure engagement but it isn’t the best and most perfect way to measure content. Engagement generally means the impression it makes on the person on a person’s mind. But that seems like an impossible variable to measure. For something like my Instagram account, I don’t have anything that lets me see the number of views and the amount of time someone has spent on my page and photos. I just know that the number of followers I have doesn’t correlate to the engagement of my content. I get significantly less likes compared to the number of followers I have. I think because of that, I measure the “value” of my Instagram based on the number of likes I get because it’s an actual interaction that people can do more than once. With likes, there are many other factors that go into getting them like the time you make a post. For example, to test this out, I posted a photo at a time that I usually don’t post at (I usually post between 8am-10am), which is around 5pm. The time it took for me to get around 40 likes was about an hour. In comparison, if I posted at my usual time, I could probably get 40 likes in around 30 minutes. So at the same time, measuring likes to calculate the success of your website/content could have its flaws. I think to have a slightly more accurate way of telling the success of your website is by considering all the possible factors that affect this.

In They’re Watching you Read by Francine Prose it highlights the fact that with e-readers, ebook retailers have the ability to see all the details about you and the book like whether or not you finished it, what page you stopped reading at, etc. This article kind of emits a feeling of a false sense of security from ebooks because of their access to this information, but the whole time I read the article I was just thinking of how cool it was that they can find out stuff like that. My way of looking at this is what’s bad about the eBook seller knowing you didn’t finish or you did finish a book? Does it negatively affect you, or is it just knowing that someone knows without your permission? It sounds super helpful for authors and writers to know this kind of information because it can directly help a writer know what they’re doing wrong or right. Since we all basically post about our everyday lives about anything we want, whats wrong with companies using information that could help someone else in the long run? Yes, I’ve read the Harry Potter series multiple times and I’m not peeved that anyone might find out directly or indirectly (please tell JK Rowling she did great).


Joe. 2015. “Why ‘Depth Not Breadth’ Will Be the Rallying Cry of Content Marketing in 2015.” January  2015. Available from:

Prose, Francine. 2015. “They’re Watching You Read.” January 2015. Available from:

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