Journal #11

This section on marketing is really interesting, it kind of helps you figure out your ‘priorities’ on blogging and the balance you need to achieve it. On one hand, you want to write things that you want to write about and are passionate about, but on the other hand what if the content you know will get views isn’t essentially what you want to write about? What if you are very particular about the design of your blog, but since it holds no monetary incentive for you to continue due to your reluctance of ads, it forces you to stop writing? Relating back to marketing, I feel like there has to be some way where people can be motivated to continue creating content based on their own preferences and passions through connections with the audience without doing something they don’t want to do.

In David Moldawer’s article I got the feeling that there’s some type of separation between content that can get a huge amount of views based on things you write that you might not be passionate and content that you’re extremely dedicated towards but “falls through the cracks.” However, a key player that affects these two are how you attract and retain your audience. Not only do you have to do/write/make cool or interesting or entertaining things, you need to know how to get people to look at your work. If you do something really awesome, but no one sees it or connects with it, of course it still holds value but in our society where everything is judged based on online ‘achievements’ like likes, comments and shares, it feels kind of null.

I really resonated with the last paragraph of Moldawer’s article, “There is no one right way to blog, e-mail, or otherwise share content with the world. No right time to post, no right combination of networks to use, no perfect font size or color. So at a certain point you’re going to have to go back to the only true metric, the only like that matters in the end. Yours.” I previously talked about the specific time I like posting Instagram posts because I felt that it was the best time to get the most engagement out of people and I look at other similar food Instagrammers and see what they do to gain a bigger audience. There’s no ‘rule’ book or specific ‘guidelines’ on how to “food instagram” even if people claim there are. When I first started my Instagram, I counted followers like CRAZY. I was constantly keeping track of the amount I had because I was obsessed with the growth (and decrease) of it. It gots to a point where I lost the reason why I loved being a part of the food community and why I started posting. However, I found that now that I’ve gained a ‘reasonable’ amount (but I’m still somewhat keeping track), I pay less attention to my followers because I value connections and comments and communication through photos more.

In blog-related news, I finally made the leap of faith and changed my theme! I also spent an extra hour adding additional CSS that overwrites some of the theme. There were specific things I wanted like certain hovering colours for the title and menu (they’re normally grouped into 1 “setting” through the Customization section of the theme, but I had to separate them to get the opposite colours I wanted). I had to Inspect Element on the theme, figure out what function was talking about what part (apparently it’s not called function, but I’m so used to Processing-speak, I don’t know what else it’s called) and alter stuff on it. It was very tedious but I finally did it, and I also added Google AdSense!

Moldawer, David. 2015 “Escaping the new media cargo cult.” July 2015. Available from: http://boingboing.net/2015/07/16/escaping-the-new-media-cargo-c.html

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