This week is the week where one of our classmates critiques the design of our blogs. I really wish I paid more attention to IAT 235 instead of solely focusing on 233 at times like these because then I could code and manipulate any aspect of my blog I wanted. I wouldn’t be confined to the small amount of alterations the template I’m currently using allows. If I were allowed to alter the template, I would probably change the typeface I am using. Peter Cocking made a comment about how he associates food with wide characters, and now it’s stuck in my head. Initially, I was fine with my typeface, I’m quite fond of sans serif fonts because I like the clean and minimalist feel of it. There’s also a certain way to use serif and sans serif together in order to balance it out, but I think the typeface used in my posts is harder to read. I do however, love the balance of my title. The sans serif characters in it are wider than the ones on my posts, which really makes me wish there was some type of consistency with this.
One of the readings we had this week included “Why Facebook Cannot Help You Sell Books” by Michael Alvear. This article was really interesting, because it uncovered a new world that i’ve never known much about, advertising on Facebook and the life of an unknown author trying to gain popularity. From reading this, Facebook doesn’t seem like the best place to be trying to boost the popularity of your book because of its high cost and inability to actually reach to all of your fans due to the cost. Another reason why Facebook might not be the greatest place to advertise your book is that when people go to Facebook, they’re not there to look at advertisements, they’re there partly to talk to people or look at their photos. It doesn’t seem like the perfect target audience to try to advertise your book in a way. Still, how do people actually advertise their books if they’re just starting out (without a publisher)? Does the author have to be established in another way in order to effectively sell their books?
Prior to reading this, I have been keeping somewhat updated with YouTubers getting book deals. In the comments sections, whenever the YouTuber would advertise their book, the people in the comments would get mad and annoyed because they’re plugging their book again. However, since those YouTubers already have a following before releasing their books, it’s basically guaranteed that they’ll make a good amount of sales since some people will buy any merchandise a celebrity sells.
However, I do remember there is a ‘loop hole’ to this theory of selling a book primarily because you’re an established personality. In the lecture about Wattpad we had a few weeks ago, they mentioned this girl that wrote a fan fiction about One Direction that gained extreme popularity due to the massive following of the band as well as the website. What happens with situations like that? Was it just luck that she got ‘discovered’ and now publishes physical copies of books?
Alvear, Michael, 2015 “Why Facebook Cannot Help You Sell Books.” September 2015. Available from: http://www.digitalbookworld.com/2015/why-facebook-cannot-help-you-sell-books/